The Bally Total Fitness Advantage

The BTF Advantage | International Opportunities | Get Started Now | FAQ's | Contact Us The Benefits of Going with Bally Total Fitness Brand Total Fitness Power Bally Total Fitness is the most recognized name in fitness and the undisputed industry leader. As the largest and only nationwide commercial operator of fitness centers, Bally Total Fitness has more than 385 facilities in 28 states and Canada, and nearly 4 million members who make 125 million visits annually. More people belong to a Bally health club than any other commercial fitness center Turnkey Operations Systems In the club-management business for 35+ years, we've been able to determine what works and what doesn't work-and we've parlayed that knowledge into an operating formula that has helped our clubs achieve the leadership status they now enjoy. As a Bally franchisee, you'll receive the same systems, programs, and models that our corporately owned clubs use. The Bally Club-Management System This exclusive, proprietary software program provides a full range of highly automated "back-office" administrative support services, including: customer service, contract processing, dues collection, membership renewal, management analysis, and more. Unequalled Purchasing Power Bally is the world's largest purchaser of fitness equipment. You can enjoy our volume discounts on the latest state-of-the-art models. Enhanced Revenue Opportunities Bally has built successful business models for in-club retail stores that sell nutritional items, athletic wear, and other fitness-related products. Additional revenue streams include fees for special group-exercise classes and for personal training. What's more, you can benefit from Bally's uniquely designed "bundled" promotions, which have been highly effective in converting new memberships into retail sales and personal training contracts. Business-Enhancing Group Exercise Programs Bally's cutting-edge Group Exercise Programs are the most popular activities at the clubs. These classes continue to make a dramatic impact on guest traffic as well as referral business. Advertising You've Only Dreamed Of As a franchisee, you have access to Bally's extensive library of national advertising. In many cases, you can customize commercials and other marketing initiatives to promote your club in your local market. Membership Pricing Schedules We give you specific information and recommendations regarding membership pricing and promotions. Training that Works You and members of your staff receive personalized, targeted training pertaining to all facets of club operations. You also receive ongoing guidance from a Bally Regional Service Center that supports clubs in your geographic area. * Some features may differ for franchises outside the U.S. and Canada.